Real-Time AI Video Just Arrived. Here's What It Means.

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

1. Runway builds a model that draws your apps instead of coding them. Runway's new Solaris renders websites and apps as live AI video, frame by frame, with no code underneath. Click a button and the model imagines what should happen next, an approach Runway calls an Interface World Model and is streaming in early demos. It is a research preview for now: text rendering is shaky, early access is limited, and Runway is upfront about the things it still can't do. The platform also just added ByteDance's Seedance 2.5, whose launch video pulled 7M+ views for its intense realism.

2. A three-year-old startup makes your hard drive searchable by description. Clipto just raised $15M at a $250M valuation for software that lets you search your files by describing what you want instead of remembering what you named it. Ask for "the clip where I explain pricing" and it surfaces the matching video, image, document, or audio, with all processing done on your device so nothing leaves it unless you opt into the cloud. It runs on Mac, Windows, iPhone, and Android, and you can try Clipto yourself.

3. A video model that outruns playback is spawning a wave of infinite apps. MiniMax H3 Max generates video faster than you can watch it, which means the screen never has to wait on the model. Builders have already spun up continuous livestreams where the audience prompts the next scene, video games where you type what happens next, and a TikTok-style app that generates its feed while you scroll. Nobody has decided what these are for yet, and that is usually where the interesting products come from.

Bonus reads:  Remember when AI could not draw Will Smith eating spaghetti? See the year-by-year progression, then look at story three again.

The confession. Stanley Druckenmiller published a WSJ op-ed last week arguing that Treasury should let the bond market speak. Readers ran it through an AI detector and it lit up, and when NOTUS asked, the billionaire investor shrugged: "Of course I used AI." He compared it to using a calculator and said the argument is his because his name is on it.

The new insult. Not everyone gets that pass. Coworkers who paste a question into ChatGPT, copy the answer, and forward it as their own now have a nickname: meat proxies. The label covers emails, reports, and Slack messages, and once colleagues attach it to you, it does not come off.

The line that matters. The distinction is AI-assisted versus AI-generated. Use the model as a researcher, an idea generator, or a first drafter, then rebuild its output with your own words and your own judgment. Druckenmiller's defense only works because the Journal's editors believe the argument is his, and the moment that belief breaks, the byline is worth nothing.

Follow the money. Ernst & Young just set aside $100M in bonuses for employees who show human skills like leadership, judgment, and collaboration. A year ago the message from big firms was adopt AI or fall behind. Now the same firms are paying extra for the people who can be trusted to think alongside it, which tells you which skill is getting scarce.

Charleston AI. The internet cannot decide whether this commercial is satire. It mixes AI-startup buzzwords with the feel of a small-town infomercial, and the result just feels off (1M views).

Robot needs a hand. A food delivery robot could not reach the crosswalk button, so it politely asked a passing human to press it. They did, and the comments are as wholesome as you would hope.

Free mechanic. Skip the $100 diagnostic fee. Plug a cheap OBD scanner into your car, feed the codes to your favorite LLM, and get a plain-English read on that check engine light whenever it comes on.

Debate roulette. A vibe-coded project matches you with a real person who disagrees with your politics, lets you argue it out, and has an AI judge score the round. Try Policon if you are feeling brave.

Fable builds a home page. Someone asked Claude Fable 5 to design its own website and got back a visually gorgeous page where the model writes about its loves, fears, and many other introspections (1.5M views)

Turn a messy inbox into a five-item action list

This prompt works in Claude, ChatGPT, or Gemini. Paste in a morning's worth of emails and it sorts them into today, this week, or never, then hands you the five that matter with a draft reply for each. If you use Claude with Gmail connected, skip the paste step and point it at your inbox directly. Try it on tomorrow's first coffee.

Make it yours: Swap [YOUR JOB TITLE] with "sales manager," "freelance designer," or "clinic administrator" so the ranking matches what your job actually rewards. For an advanced version, add "flag anything where I owe someone money or a decision" to catch the emails that quietly turn urgent.